In a significant move within the spirits sector, Pronghorn has made a strategic investment in Shinju Spirits, marking the first Japanese whisky brand to join its diverse portfolio. Shinju Spirits, known for its Shinju Japanese Whisky, will benefit from Pronghorn’s investment through enhanced production capabilities, marketing, sales, and distribution. This collaboration is set to amplify Shinju’s presence in the global market and is a clear indicator of Pronghorn’s dedication to fostering diversity within the industry. The partnership is poised to leverage Shinju’s established reputation for quality and craftsmanship, with Pronghorn’s resources poised to fuel the brand’s ambitious growth plans. Pronghorn, co-founded by Dia Simms, Erin J Hall, and Dan Sanborn, has been a proactive entity in promoting diversity, backed by a substantial investment from Diageo in 2021. Shinju Whisky, which launched in 2019, is now the 24th brand under Pronghorn’s wing, and this new venture is expected to create a wave of opportunities for both entities.
